摘要
Thispaperanalyzesmanufacturers’wholesalepricedecisionsandtheevolutionarilystablestrategiesoftheretailers’marketingbehaviorinduopolysupplychains,whereeachchainconsistsofonemanufacturerandmanyretailers.Eachretailerchoosesoneoftwomarketingstrategies:socialresponsibilityornon-socialresponsibility(i.e.,afirmonlycaresaboutthebenefitsofitsshareholders).Weidentifytheconditionsunderwhichastrategyprofileisevolutionarilystable.Furthermore,weinvestigatethemanufacturers’wholesalepricesandfindthefollowing:(i)theretailer’ssocialresponsibilitydecreasestheunitwholesaleprice;(ii)whenthedegreeoftheretailer’ssocialresponsibilityismedium,thesocialresponsibilityoftheretailerinasupplychainincreasestheprofitoftheretailer’sownmanufactureranddecreasestheprofitoftherival’smanufacturer;otherwise,itdecreasestheprofitsofthetwomanufacturers;and(iii)wheneachretailerexhibitsitssocialresponsibilitymoderately,atriple-winsituationcanbeachieved.
出版日期
2019年01月11日（中国期刊网平台首次上网日期，不代表论文的发表时间）
