广告中双关语的语用功能和运用技巧(1)

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摘要 also is a pun. One meaning is that people are satisfied with the product. The other one is that the consumers eat one ear by another. So the advertisement implies that the sweet corn is very delicious,people can understand that a pun usually uses one word in a sentence relating to double meanings,is the name of the product. So it means the nuts will make you crazy if you buy them in Nux. The use of pun violates the Cooperative Principle
作者 admin
机构地区 不详
出处 《未知》 未知
出版日期 2009年08月10日(中国期刊网平台首次上网日期,不代表论文的发表时间)
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