摘要
length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,descriptive adjectives and evaluative adjectives. The former is used in objective description and the latter give the advertiser’s subjective comments. Then we have listed those frequently used descriptive adjectives and evaluative adjectives in daily consumer goods ads and technical equipment ads
出版日期
2009年08月18日（中国期刊网平台首次上网日期，不代表论文的发表时间）
