INFORMATION TRANSMISSION IN LAUNCHING A NEW PRIVATE LABEL PRODUCT-中国期刊网

摘要 Withthebuyer'smarketstrengthening,retailershavebeguntoleadinproductdevelopmentbyintroducingtheirownprivatelabelproducts.Thesuccessofsuchanewproductlaunchreliesontransmissionofdemandinformationalongasupplychain,yetthisnewphenomenonhasbeenlittleresearched.Thispaperattemptstoaddresssuchanissuebymodelingverticalinformationtransmissioninasupplychainconsistingofaretailerandamanufacturer.Theretailerwouldliketointroduceanewprivatelabelproductandknowsthedemandoftheproducttobeeitherhighorlow,whilethemanufactureronlyknowsthepriordistributionofthedemandtype.Thisstudyattemptstofindwhetherawholesale-pricecontractoratwo-parttariffcontractcanfacilitatethemanufacturertoidentifythedemandtype.Theresultsshowthatthetwo-parttariffcontractisalwayseffectiveinrealizinginformationtransmissionaslongastheretailer'sreserveprofitremainswithinareasonablerange.

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INFORMATION TRANSMISSION IN LAUNCHING A NEW PRIVATE LABEL PRODUCT

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INFORMATION TRANSMISSION IN LAUNCHING A NEW PRIVATE LABEL PRODUCT

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