简介：

简介：Taking'MGVTao'post-disasterreconstructionsocialInnovationasanexample,thispaperexploresthe'MGVTao'blackgritbrandindustrysituation,itsexistingproblems,developmenttrendandthenproposessolutionsthroughdesignthinking,withidentifyinglocalproblemsastheprimarytaskandculturalheritageasthecore,carryoutinnovativedesignandbranddesignstrategyofcommercialoperationsbasedonOnlinetoOfflinelocaldistinctiveresources.Andcombinedwithprojectpractice,itdiscussesthebusinessmodelinnovationofnon-profitbrandsbasedonemotionaldesign.Thenbusinessmodelisbuiltbasedontargetusersandmarketresearch,andproductiterationisachievedthroughthecooperationbetweendesignworkshopsofseveralschoolsandlocalenterprises,therebyestablishinganewbusinessmodeltopromotethesustainablelocaleconomicdevelopment.