简介：Inthiseraofadata-drivensociety,usefuldata(BigData)isoftenunintentionallyignoredduetolackofconvenienttoolsandexpensivesoftware.Forexample,weblogfilescanbeusedtoidentifyexplicitinformationofbrowsingpatternswhenusersaccesswebsites.Somehiddeninformation,however,cannotbedirectlyderivedfromthelogfiles.Wemayneedexternalresourcestodiscovermoreknowledgefrombrowsingpatterns.Thepurposeofthisstudyistoinvestigatetheapplicationofwebusageminingbasedonweblogfiles.Theoutcomeofthisstudysetsfurtherdirectionsofthisinvestigationonwhatandhowimplicitinformationembeddedinlogfilescanbeefficientlyandeffectivelyextracted.Furtherworkinvolvescombiningtheuseofsocialmediadatatoimprovebusinessdecisionquality.