简介:Withtherapiddevelopmentofinformationtechnology,itappearsthatasingleonlinechannelorasingleofflineisnotabletomeettheconsumers'shoppingneeds,theenterpriseswillhaveabetterdevelopmentonlybymakingtheonlineandofflinechannelsbeinfusionandpromoteeachother.Thispaperwillcombinethegeneralbusinessmodeswithcorporatechannelintegrationpattern,buildoutdifferentformsofthemarketmodeincludingmarket,enterpriseandcustomersbasingondifferentinfluencelevel,andanalyzeouttheenterprisehowtoimplementthebusinessmodeofintegrationbasingontheinfluencefactorsunderthebackgroundofdifferentbusinessmodes,thenapplythecorrespondingO2Oprocesstothemode,soastobroadentheenterprisesellingchannelsforabetterdevelopment.
简介:湖南湘西聚居着26个少数民族,各民族都创造了各自文化独特而又技艺精湛的民族传统手工艺:蜡染、刺绣、织锦、银饰、彩扎、藤编、草编、竹编、木雕、石雕、剪纸、挑花等,现已分别入选国家级、省级非物质文化遗产名录。但在当今以机械化与工业化为特征的现代化发展进程中,民族地区也进入了经济社会发展的急剧转型期,民族传统手工艺不同程度地面临着式微甚至消亡的危机,因而加强民族传统手工艺类非物质文化遗产的传承与保护成为各级政府的当务之急。从动态的创意产业开发角度来推动民族手工艺类非物质文化遗产的保护与利用,不仅传承与保护了湘西民族传统手工艺类非物质文化遗产,而且在发展湘西文化产业新业态、延伸文化旅游的产业链结构、促进地方经济社会发展等方面,具有为当地政府提供精准扶贫战略实施的制度设计与实践指导价值。