简介:Asenormoustransformationistakingplaceinthewholeworldbecauseoftheinfluenceofeconomyglo-balization,businessandtradeareinevitablybecomingafractionoftheglobalizationwhichresultsintheinternationali-zationoftrademarks.Hence,translationofthetrademarksisalsoturningouttobeofimportanceintheexchangeofbotheconomyandculture.Thispaperaddressestheprinciplesofthetranslationoftrademarks.Italsopointedoutthatsuccessmodeloftranslatingliesincateringforthetargetmarketaestheticinterest,reflectingitstraditionalcul-turevalue,takinginitscultureessenceandfollowingitsculturefashion.Thisresearchaimsatachievingabetterun-derstandingofbrandnametranslationprocessandcanhelptoovercometheculturalbarrierstosuccessfultranslationsofbrand.
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简介:Undertheauspicesofthisuniversity,theInternationalSymposiumonMongolianStudiestookplaceintheCityofHuhhotonSeptember25thto29th.Presentatthesymposiumwereexpertsandscholarsaltogethernumbering115,fromAutralia,France,FederalRepublicofGermany,Hungary,Japan,MongolianPeople’sRepublic,Norway,U.S.A.,U.S.S.R.,andaswellfromotherpartsofthecountry.Manyofthesescholarsareofhighrenownintheworld
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