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简介:Globalmobilecommunicationisoneofthemostdynamicandimportantservicemarkets.Severalresearcherssuggestusingatheoreticalapproachtodevelopamuchdeeperinsightintokeymarketingconstructs,suchasservicequality,customerperceivedvalue,customersatisfaction,perceivedswitchingcosts,corporateimage,andcustomerloyalty,isvitaltothemobilecommunicationsmarket.Thispaperaimstoinvestigatetheroleofservicequality,trust,andperceivedvalueoncalculativecommitmentandloyaltyintentioninthecustomersofmobiletelephonenetworkserviceproviders(MTNSPs).Tonotifythemeaningfulfactorsforthecalculativecommitmentandloyaltyintentionoftheusersinusingmobilephones,thisstudyfocusesontheeffectofservicequalityandperceivedvalueinthetrustandidentifyingtheroleoftrustinformingcustomerloyalty.Asmanyas125usersofmobilephoneusers—housewifeweresurveyedinCoimbatore,TamilNadu,India.Thedataareanalyzedbypathanalysis.Thisstudyshowsthatservicequalityhasadirectandpositiveeffectontrust,trusthasadirectandpositiveeffectoncalculativecommitment,calculativecommitmenthasadirectandpositiveeffectonloyalty,anddirectandpositiverelationshipbetweenperceivedvalueandcalculativecommitment,perceivedvalue,andloyaltyarealsoconfirmed.Intermsofmobiletelecommunicationsystems,itisfoundthattheusersmayexhibitnoticeabledifferencesinusingthisservice.Thisstudyprovidesimportanthintstostrengthentherelationshipbetweenthenetworkserviceprovidersandtheircustomers.
简介:Fromthepointofspatio-temporalchangesofecologicalsystemtype,functionandvalue,inMengliancounty,landusing/coverdatawasbasedonthreeLandsatTMimages(respectivelyobtainedin2000,2005,2010and2015)whichwereinterpretedasbasicinformationsourcesbyusingRSandGIStechnologyandthenrevisingecosystemservicevalueperunitareainMengliancounty.ThispaperhasresearchedonthechangesofecosystemservicevalueofeconomicgardenforlargeareaplantingaswellasevaluatedecosystemservicevaluescientificallyinMengliancountycombinedwiththesensitivityanalysis.TheResultsshowedthat:(1)InMengliancounty,from2000to2015,landusepatternmanifestedasthetransformationfromlargeareasofcultivatedland,forestlandandshrubtotheeconomiclandscape,theeconomiclandscapeisincreasedby24458.31hm2,however,farmland,woodlandandshrubarereducedby24865.74hm2intotal;(2)ChangesofecosystemservicevalueiscloselyrelatedtoeconomiclandscapedevelopmentinMengliancounty.Thesituationofecosystemservicevalueshowsthechangingtrendfromimprovementtoseverityin2000-2015.ESVisincreasedby96.39millionyuanfrom2000to2005,whoseannualgrowthrateisabout0.56%·a-1.Butintheyearof2005to2015,ESVisreducedby120.23millionyuanandannualreducedrateisabout0.34%·a-1;(3)InMengliancounty,themainecologicalsystemisthewoodlandecologicalsystem,theprimaryecosystemservicefunctionsarebiodiversityprotection,gasregulation,soilformationandretention,climateregulationandwatersupply,theecologicalbenefitweredecreasedin2000-2015;(4)Fromtheaspectofspacedistribution,ecosystemservicevalueinMengliancountyisrelativelyhighinthecentralareaandrelativelynothighinthewesternandeasternarea.ESV(yuan·hm`(-2))waschangedobvious,Gongxintowntrendedtodecline,othertownsincreasedfirstthethenreduced.ThetemporalandspatialvariationofecosystemservicevalueinMengliancounty
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