简介：Thispaperattemptstoreviewthesemioticstudyofbrands.Duetothevarioustraditionsofsemiotics,theapproachinquestioncontainsseveralwaysofinterpretation,includingstructuralsemioticsandPeirceansemiotics.Formerresearchersmainlyfocusonthefirstmethodandseldomemploythesecondone.Despiteareviewofformerstudies,thispaperalsoputsforwardanewpatternofstudyandpointsoutthesignificanceofthesemioticapproachandqueriesremainedtobesettled.

简介：Inrecentyears,numeroustextualstudieshaveappeared.However,themajorityofthemconcentratedonthestudyofcohesionandcoherenceofsentences.VanDijk(1977,1980),Hollandfamouslinguist,putforward"Macrostructures"whichprovideuswithatheoreticalbasistostudymacrostructureoftexts.ThepaperaimstointroduceitinverydetailandmakeitknowntoalltheEnglishlearners.

简介：Inthelasttwodecadestherehavebeensomecleartrajectoriesofnarrativestudy.Thecognitiveandsocialsciencesdirectionofnarrativeinvestigation,coupledwithmoretraditional,literary-orientatedtheoriesofnarrative,augmentedbyanodtonon-literarymedia,plusadashofthemorefashionableaspectsofdiscourseanalysis,hasconstituted"postclassical"narratology.ThetermwasinauguratedbyHerman(1997)andhenotesthatnarrativetheoryhas"undergonenotafuneralorburialbutratherasustained,sometimesstartlingmetamorphosis"(1999:1;see

简介：Translation,asanactivityinhumanhistory,hasbeendiscussingheatedly.Ingeneral,sincemankindstartedtranslationactivities,thestudyoftranslationhasneverceased.DiscussionsabouttranslationhavebecomesofrequentthatvarioustranslationtheorieshavebeenformedgraduallyinChinese.ThethesisgivesabriefintroductiontoChinesetranslationtheoriesandthereasonsoftheirexisting.Atlast,astotheissueofestablishingtheChinesetranslationtheories,theauthoragreestoestablishChinesetranslatology.

简介：

简介：

简介：

简介：

简介：IntroductionInthisarticlewebrieflydescribethebackgroundofBritishStudiesprojectsinChina,thenhowatextbookwasdevelopedandfinallywegiveabriefintroductiontoausefulmethodologytoadoptwhenusingthetextbook.BackgroundFirstPhaseInAutunm1989anMAprogrammewassetupbytheBritishCouncil(BC)TheCulturalandEducationof(TheBritishEmbassy,andtheChineseStateEducationCommission(SEdC).Theprogrammebeganatthreeofthecountry’sleadingforeignlanguageuniversities,inBeijing,ShanghaiandGuangzhou.