摘要
H-PisarelativenewcomertotheMedia&Entertainmentsector,theycouldtheoreticallyleapfrogtoanend-to-endpositionbybeingfirsttomarketwithconsumptionendfee-paying“appliances”,inthesamewayApplediditwithiPodandiTunes.ThecoverstoryinterviewwithChenDiingYu,headofBroadbandandRichMediaServiceofH-PinAsiaPacific,isathoroughexaminationofhowbroadcasters,andincreasinglybroadbandoperators,cangatherfeepayingcustomersbycarefulmarketsegmentation.
出版日期
2004年07月17日（中国期刊网平台首次上网日期，不代表论文的发表时间）
