H-PisarelativenewcomertotheMedia&Entertainmentsector,theycouldtheoreticallyleapfrogtoanend-to-endpositionbybeingfirsttomarketwithconsumptionendfee-paying“appliances”,inthesamewayApplediditwithiPodandiTunes.ThecoverstoryinterviewwithChenDiingYu,headofBroadbandandRichMediaServiceofH-PinAsiaPacific,isathoroughexaminationofhowbroadcasters,andincreasinglybroadbandoperators,cangatherfeepayingcustomersbycarefulmarketsegmentation.
