Identify the costs and benefits of bidding for the hosting of a mega-event

(整期优先)网络出版时间:2014-12-22
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Amega-eventwhichattractsattentionfromallovertheworldmighthavebothpositiveandnegativeeffectonthehostingcity(Symeetal.1989).Theaimofthispaperistoevaluatethecostsandbenefitsofbiddingforthehostingofmegaevents.Itidentifiedlegaciesofbiddingforthehostingofmegaeventsfromfollowingfouraspects,whichareeconomics,publiclife,infrastructure,andimageofthehostingcity,withthemethodsofliteraturereview,logicanalysis,examples,andcontrastanalysis.Theresultofthisstudyunveiledthatwhenacitybidsforhostingamega-eventforthepurposeofstimulatingitslocaleconomic,improvingcivicpride,developingbasicpublicinfrastructures,andenhanceitscityimagetotheworldwide,italsoneedstopayattentiontopotentialdrawbacksofhostingtheevent,suchasdebtcrisis,interferingthedailylifeofthepublic.