浅析上海导游服务的现状(2)

3. Several Suggestions on Improving Tour guide Service in Shanghai

3.1 Improving Tour guide Capacity

Tour guide is a developing occupation in Shanghai. Of course, tour guides should seek for more improvement during the course of the development. Meanwhile tour guides should do more to leave a deep image and impression as a tour guide to the visitors. A good tour guide must be firstly of the merits as follows.

To make better training of the good tour guide, on 6th July 2004, the first tourism talents nurturing base in Shanghai is established in Shanghai Junior College of Tourism.

The first nurturing base for tourism talents is built on the cooperation between school and company. The tourism company provides the program with teaching equipments, while the college is responsible for the course design and reaching organization. They are making joint efforts to train high quality tour guides.

Additionally the government should strengthen the continual education and training. Professional training ensures tourist service quality. The professional skill is very important during the course of training but the vocational ethics also counts a great deal.

3.2 Changing concept of tour guide service

As a capable third industry, tourism industry turns out to be a new growth point of our national economy; it plays a positive role in absorbing labor forces.

However, there are some wrong ideas in the job seeking in the tourism industry. For example, as a tour guide there is no need to have a high educational background. Tour guide is not a grace job.

Actually it is only one-sided aspect. Meanwhile this idea is not good for attract the top tour guides. Maybe most graduates are holding such idea so that few of them will devote themselves to the tour guide team for long.

On the other hand, tour guide is not a short-term work. Similarly, the tour guide should treat this job as other careers. In the first years. They can work in the first line to accumulate the experience then return to stay at the agencies to do some managerial work. In other words, this work provides good opportunities for all the graduates who want to display their abilities.

Tourists shall be of correct attitude and idea in front of this business. In particular, as a tourist, he ought too much more respect the work of the guide and understand their occasionally winy mentality.

3.3 Enhancing governmental administration of tour guide service in Shanghai

In addition to the improvement of the tour guide himself, the government should take steps to make standard to manage the tour guide market.

As an international tourist city, Shanghai must make some regulations to effectively supervise the tour guide service.

If strengthen the competition, the government can heighten the door and establish new managerial mechanism to the tour guide. To improve the quality of the tour guide, the government could let the customers give the feedback so that can fairly evaluate the service. In the long run, it will form a good competition system.

Government will create a better working environment for the tour guide. The functional department should propagandize the undeniable record even pay more attention to their life. The government should release the economic pressure of the tour guide so that they will less rely on the kickback from the shopping.

The internal pision of labor of the tour guide will be more and more fine. Now the tour guide market in Shanghai should be pided into five.

Conclusion

The thesis mainly focuses on the tour guide service in Shanghai. With it’s deepening economic reform, Shanghai city, formerly crowned as the financial, economic and trade hub of the Far East, is boosting the tourism industry.

The development of the tourism industry will not be off the tour guides. There are some problems in the tour guide service, which baffling the stride of the tourism.

There is a short supply of the origins relevant with the tour guides business. Then in this thesis the value to the problem occurring in the tour guide service is limited. And perhaps the advice put forward in the thesis is not all-sided. Anyway this thesis can enlighten the reader’s think more as for how to improve the situation of the tour guide service.

References

参考文献

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