简介：Alllanguages,thesystemsofarbitrarysymbols,areequallygood.Languagewhichisthelinguisticbehaviourisusedforhumancommunication.Therefore,therulesforconversingaredeterminedbycertainsocialrequirements.Thisessaylaysemphasisongenderdifferenceinlanguagevocabularyandinusingoflanguagesoastorevealtherelatednessbetweenlanguageandsocietyandtoexplorethelanguagedevelopmentalongwithsocialchange.

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简介：Itisassumedthatmenandwomendiffertosomeextentinusinglanguageinvarioussocialdomains.Apartfromdistinctivephysiologicalfeatures,asavehementlyconvincingsymbol,thelanguageoneusesmaymarkhisgenderwithspeciallabels.Basedontheselectionofthirty-twoChinesecommercialadsfromTV,thepaper,fromtheperspectiveofsociolinguistics,especiallythepertinencebetweenlanguageandgender,attemptstoexplorehowgenderidentitiesaremanifestedandconstructedthroughqualitativeanalysesofadvertisinglanguage.Then,thepaperalsotriestopresentsomepotentialaccountsforthedifferentgenderidentitiesandsomesuggestionsforreducingsexismthroughadvertisinglanguage.

简介：Thisarticleinvestigateslexicalgenderinspecializedcommunication.Thekeymethodofanalysisisthatofformsofaddress,professionaltitles,and’genericman’inaonemillionwordcorpusofbusinessletters.Thispaperfoundamixedresults:ontheonehand,the’male-as-norm’principlecontributestoreinforcingtypicalgenderstereotypes:forexample,foreachwomanreferredtointhecorpus,therearemorethan3occurrencesforman.Ontheotherhand,advocatesofnon-sexistEnglishhavealsoinfluencedwrittenBusinessEnglish:forexample,MsismorefrequentthanMrs.orMiss,whichsustainstheclaimthatequatesMswithprofessionalsettings.ThisarticleendsbydiscussingthewaysinwhichtheresearchfindingsofthisstudycouldpositivelyimpactupontheteachingofBusinessEnglish.

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