学科分类
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1 个结果
  • 简介:Weinthispaperexaminewarrantystrategyinatwo-stagesupplychainconsistingofamanufacturerandtwocompetingretailers.Themanufacturerproducestwosubstituteproductsandmarketsthemthroughthetworetailerstoagroupofconsumers,respectively.Foreachtypeofproducts,themanufacturer’sbasewarrantyandaretailer’sextendedwarrantyarebundledwiththeproduct.Weusegametheoreticmodelstoexploretheinteractionsbetweenthetwotypesofwarrantiesandthecompetitionbetweentheretailers.Forthispurpose,twoscenariosareconsidered:noretailerandboththetworetailersprovidingtheextendedwarranties,respectively.Ineachscenario,themanufacturer’sbasewarrantiesareassumedtobeoffered.Ourresultsshowthatwhentheretailersoffertheirextendedwarranties,themanufacturerhasnoincentivetoofferthebasewarranties;otherwise,themanufacturerhastoprovidethebasewarranties.Thecompetitionbetweenretailersintermsoftheproductsubstitutabilityhasnoimpactonwarrantydecisions,butaffectsallplayers’profitsinthesupplychain.Themanufacturercanprovidealongerwarrantylengthandhighercustomerwelfaretoacustomerthantheretailersdo,ifitismoreefficientthantheretailersinwarrantycost-efficiency,andviceversa.

  • 标签: 替代产品 零售商 供应链 保修 制造商 相互作用