简介:_____[company] is one of the leading companies in _____ retail business. We have outlets throughout_____[country/area]. We are interested in your _____[products] displayed at _____[exhibition] and would like to know whether you could offer us a sole agency to retail your products in _____[country/area].,Thank you for your proposal to act as our agent for the sale of _____[products] in _____[country/area]. I am pleased to inform you that we have decided to accept your proposal on the basis of a _____ per cent commission,We have shipped to you today a consignment of ten cases of _____[goods] by _____[ship]
简介:礼貌原则是商务信函写作的基本原则,是成功进行商务沟通的的必要条件.本文通过具体的实例,从用词和语气两个方面展示了礼貌原则在商务信函写作中的体现。
简介:随着经济全球化进程的加快以及世界经济的飞速发展,中国的对外贸易在整个经济活动中所占的比重越来越大。商务英语信函作为对外经贸活动的重要媒介,其本质是一种语言运用的艺术,不可避免地烙上西方修辞的印记。西方修辞学通过挖掘语言的象征力量影响人们的思想和行为,著名修辞学家亚里士多德提出的三大修辞策略即诉诸理性、诉诸人格、诉诸情感,这对于建构与优化商务英语信函话语起着重要的作用。三种诉诸手段在各种类型的商务英语信函撰写中缺一不可,三者相互交织,各有侧重,这就要求写信者在准确地分析特定修辞形势和修辞受众的基础上巧妙地运用修辞策略,有效地提升商务英语信函话语的表达效果,才能更好地扩大潜在商机,促进中国对外贸易的发展。