简介:so does the frequency of business negotiations among people from different countries and cultures. And that can create considerable challenges for business representatives unfamiliar with the cultures of different groups. So the intercultural approach to international business negotiation has attracted increasing academic attention. Negotiations can easily break down because of a lack of understanding of the cultural component in the negotiation process.,商务谈判中的文化因素引起了人们越来越多的关注,the bigger will be the power differential in any national setting. National cultures with a high power differential include Arabian countries