Supply Chain Engineering in China’s Retailing Industry: A Case of Meiyijia

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摘要 ThispaperaddressesthesupplychainengineeringanditsapplicationinChina’sretailingindustry.Basedontheapproachesofsystemsengineering,weproposetheconceptofsupplychainengineering,whichappliestheideaofsupplychainmanagementtotheengineeringpracticesthroughtheadvancedinformationandmanagementtechnology,tointegratethesupplychainsystemandoptimizeitsoperations.WethenillustratetheapplicationofthesupplychainengineeringinChina’sretailingindustry.Insuchpractices,wedevelopedthevirtualretailingenterprisemodeandtheFROM-SCMsystem,anddesignedthesalesassistantetc.SuchtheoryandpracticesaresuccessfullyappliedinMeiyijia,whichhastransformedMeiyijiafromatraditionalretailertoamodernserviceenterprise,andtheprofitsareresultedfromtheservicefeesratherthanthetraditionalsurplusbetweenbuyingandsellingprices.NowMeiyijiahasbuiltanecosystemwiththeretailerinthecore,theheadquarterastheserviceplatform.ThesuccessofMeiyijiainrecentyearsshowstheeffectivenessofthesupplychainengineering.
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出版日期 2017年05月15日(中国期刊网平台首次上网日期,不代表论文的发表时间)
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