Stackelbergdifferentialgamemodelshavebeenusedtostudysequentialdecisionmakinginnoncooperativegamesinpersefields.Inthispaper,wesurveyrecentapplicationsofStackelbergdifferentialgamemodelstothesupplychainmanagementandmarketingchannelsliteratures.Acommonfeatureoftheseapplicationsisthespecificationofthegamestructure:adecentralizedchannelcomposedofamanufacturerandindependentretailers,andasequentialdecisionprocedurewithdemandandsupplydynamicsandcoordinationissues.Insupplychainmanagement,Stackelbergdifferentialgameshavebeenusedtoinvestigateinventoryissues,wholesaleandretailpricingstrategies,andoutsourcingindynamicenvironments.Theunderlyingdemandtypicallyhasgrowthdynamicsorseasonalvariation.Inmarketing,Stackelbergdifferentialgameshavebeenusedtomodelcooperativeadvertisingprograms,storebrandandnationalbrandadvertisingstrategies,shelfspaceallocation,andpricingandadvertisingdecisions.Thedemanddynamicsareusuallyextensionsoftheclassicaladvertisingcapitalmodelsorsales-advertisingresponsemodels.WebeginbyexplainingtheStackelbergdifferentialgamesolutionmethodologyandthenprovideadescriptionofthemodelsandresultsreportedintheliterature.
