简介:length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,whereas we is used in almost 80% the service ads in the corpus. The following are some examples.,no introduction of a product is necessary in headline
简介:length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,descriptive adjectives and evaluative adjectives. The former is used in objective description and the latter give the advertiser’s subjective comments. Then we have listed those frequently used descriptive adjectives and evaluative adjectives in daily consumer goods ads and technical equipment ads